ARTS MARKETING

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Arts Marketing
The Atlanta Opera 
2018-19 Season Brochure 
I directed the photo shoot for each image, from casting to costumes, and wrote all of the copy included in the brochure. 
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Arts Marketing
The Atlanta Symphony Orchestra 
2016-17 Season Brochure
I wrote the copy and acted as creative director for the images, pulled from existing company stock photos, working closely with the creative manager to produce this subscription brochure. Subscription revenue targets were reached before downbeat of the first concert. 
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Arts Marketing
The Atlanta Symphony Orchestra 
2014-15 Season Brochure 
I wrote all the copy and art directed the brochure, working with a West Coast photographer to license his work. While risky and unusual for a classical music company, the acquisition brochure brought in 10% new subscribers and all subscription revenue targets were reached before the season opened. 
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